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Virale Werbung: Die Unterschiede von klassischer Werbung, Online-Werbung und Virus-Werbung
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ISBN10: 3836677989
ISBN13: 9783836677981
Publisher: Diplomica Verlag
Published: Aug 6 2009
Pages: 78
Weight: 0.33
Height: 0.16 Width: 7.00 Depth: 10.00
Language: German
ISBN13: 9783836677981
Publisher: Diplomica Verlag
Published: Aug 6 2009
Pages: 78
Weight: 0.33
Height: 0.16 Width: 7.00 Depth: 10.00
Language: German
In unserer Gesellschaft wird man mittlerweile täglich mit unzähligen Werbebotschaften überhäuft. Durch dieses Überma bauen Konsumenten eine Art Abwehrschild gegenüber Werbung auf. Das hat zur Folge, dass viele Werbebotschaften den Konsumenten heute nicht mehr erreichen und der häufig angewendete Werbe-Grundsatz Viel hilft viel! zunehmend seine Gültigkeit verliert. Virale Werbung hei t für viele Werbetreibende das Lösungswort für dieses Problem. Sie versprechen Sie sich mit dieser Werbeform der Reaktanz gegenüber herkömmlicher Werbung entgegenwirken zu können. Der Gedanke, Kunden verbreiten von sich aus Werbebotschaften epidemisch untereinander, wird oftmals als Werbe- oder Marketing-Wunderwaffe gepriesen. Dieses Buch zeigt die Besonderheiten von viraler Werbung auf und diskutiert deren Chancen und Gefahren. In einem weiteren Schritt wird virale Werbung von klassischer Werbung und anderen Online-Werbeformen abgegrenzt.
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