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Der UN Global Compact als reines Marketinginstrument für Unternehmen?
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ManagementGeneral Political Science
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ISBN10: 3668760586
ISBN13: 9783668760585
Publisher: Grin Verlag
Published: Aug 3 2018
Pages: 48
Weight: 0.16
Height: 0.12 Width: 5.83 Depth: 8.27
Language: German
ISBN13: 9783668760585
Publisher: Grin Verlag
Published: Aug 3 2018
Pages: 48
Weight: 0.16
Height: 0.12 Width: 5.83 Depth: 8.27
Language: German
1. Einleitung 2. Thematische und theoretische Einordnung 2.1 Global & Economic Governance 2.2 Sozialkonstruktivismus 2.3 Einordnung des UN Global Compacts 3. Vorüberlegungen 3.1 Kritik am UN Global Compact 3.2 Kontrollmechanismen 4. Praktische Handhabung von teilnehmenden Unternehmen 4.1 Negativbeispiele 4.1.1. Shell 4.1.2. DP DHL 4.1.3. Bayer AG 4.2. Positivbeispiel 4.2.1. Volkswagen AG 4.3. Zwischenfazit 5. Theoretische Anreizstrukturen zur Erfüllung der Prinzipien 5.1. Die Rolle von Werten und Normen 5.2. Unternehmerische Ausgangslage 5.3. Nutzenaspekte 5.3.1. Interner Nutzen 5.3.2. Externer Nutzen 5.4. Kostenpunkte 5.5. Kosten-Nutzen-Funktion 5.6. Zwischenfazit 6. Fazit 7. Literaturverzeichnis
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