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Über Geld Spricht Man ...: Kommunikationsarbeit Und Medienvermittelte Arbeitskommunikation Im Bankgeschäft
Paperback
ISBN13: 9783531144207
Publisher: Vs Verlag Fur Sozialwissenschaften
Published: Oct 10 2006
Pages: 324
Weight: 0.97
Height: 0.75 Width: 5.83 Depth: 8.27
Language: German
Inhaltsverzeichnis
Vorwort ................................................................................................ 5
Inhaltsverzeichnis ................................................................................ 7
1 Prolog: Über Geld spricht man... ............................................... 9
G. Günter Vo
2 Kommunikationsarbeit und medienvermittelte
Arbeitskommunikation im Bankgeschäft. Zur Einleitung...... 21
2.1 Money talks: vom rationalisierten Kommunizieren über Geld..... 21
2.2 Empirische Grundlage der Analysen ............................................ 26
3 Das Bankgeschäft im Wandel .................................................... 41
3.1 Sozioökonomischer Wandel und institutionelle
Ausdifferenzierung ......................................................................43
Katrin Arnold / Ingo Matuschek
3.2 Wandel in der Kommunikation zwischen Banken und Kunden... 62
Werner Holly
4 Kommunikationsarbeit und Arbeitende................................... 79
4.1 Subjektivierte Taylorisierung - Arbeitsorganisation
und Arbeitsleistungen in Call-Centern von Banken ..................... 81
Ingo Matuschek / Frank Kleemann
4.2 Selbstdarstellung und Eindrucksmanagement in Call-Centern... 100
Karl-Heinz Renner / Florian Klaus / Astrid Schütz
4.3 Arbeitende Bankkunden ............................................................. 123
G. Günter Vo
5 Arbeitskommunikation und Mediengebrauch....................... 163
5.1 Kommodisierung lebensweltlicher Rituale?
Beziehungsmanagement im 'Communication Center' ............... 165
Stephan Habscheid / Frank Kleemann / Ingo Matuschek
5.2 Routenplanung und Navigationsstile. Medienvermittelte
Dienstleistungskommunikation als Organisationsproblem......... 186
Stephan Habscheid
5.3 Dramaturgie von Webauftritten: Selbstdarstellung und
Adressierung...............................................................................200
Jana Haase / Werner Holly / Ingo Teichert
5.4 Probleme der Multi-Channel-Kommunikation........................... 232
Werner Holly
6 Resümee und Ausblick ............................................................. 247
6.1 Zentrale Befunde ........................................................................ 249
6.2 Zum Wandel der Bankarbeit und der Bankkommunikation -
Folgerungen................................................................................ 253
6.3 Ausblick...................................................................................... 259
7 Epilog: Geld und Sprache - ein historischer Blick auf
konkurrierende Medien der Kommunikation ....................... 263
Georg Jochum
7.1 Einleitung ................................................................................... 263
7.2 Geld und Wort in der soziologischen Theorie ............................ 266
7.3 Die Entstehung des Geldes aus dem Opfermahl......................... 271
7.4 Der jüdisch-christliche Kampf gegen Geld und Opfer ............... 283
7.5 Geld und Banken in der Neuzeit................................................. 288
7.6 Fazit............................................................................................ 294
8 Anhänge..................................................................................... 297
Anhang 1, Bankenverzeichnis .................................................... 297
Anhang 2, Transkriptionssymbole....................................
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