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Theorie Der Public Relations: Ein Entwurf
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ISBN10: 3531121189
ISBN13: 9783531121185
Publisher: Vs Verlag Fur Sozialwissenschaften
Published: Jan 1 1992
Pages: 358
Weight: 1.07
Height: 0.75 Width: 6.00 Depth: 9.00
Language: German
ISBN13: 9783531121185
Publisher: Vs Verlag Fur Sozialwissenschaften
Published: Jan 1 1992
Pages: 358
Weight: 1.07
Height: 0.75 Width: 6.00 Depth: 9.00
Language: German
Public Relations hat als Kommunikationsform in modernen Gesellschaften eine kaum zu überschätzende Bedeutung. Um so erstaunlicher ist, da es bisher an fundierten Analysen und vor allem an einer theoretischen Grundlegung der PR mangelt. Die Autoren untersuchen zunächst die interdisziplinär-methodische Herkunft der Terminologie. Sie überprüfen die relevanten Forschungsergebnisse im Rahmen der verschiedenen Kommunikations-, Handlungs-, Organisations- und Entscheidungstheorien. Zusammenfassend wird sodann PR als theoretische Einheit konzipiert, wobei die Akzente auf der gesamtgesellschaftlichen Funktion, den Leistungen in Teilsystemen und den organisatorischen Aufgaben der PR liegen.
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