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The Innovation Spiral: Launching New Products in Shorter Time Intervals

The Innovation Spiral: Launching New Products in Shorter Time Intervals

Paperback

EconomicsMarketingGeneral Political Science

ISBN10: 382446425X
ISBN13: 9783824464258
Publisher: Springer Nature
Published: Jan 15 1997
Pages: 293
Weight: 0.96
Height: 0.65 Width: 6.14 Depth: 9.21
Language: German
Our time is characterised by a general acceleration trend. One facet of this phenomenon is the steady decline of product innovation cycles which results in the paradox that many firms make their own goods obsolete within increasingly shorter time periods.

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General Political Science