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Strategien Und Ressourcen Für Die Internationalisierung: Fallbeispiele Erfolgreicher Unternehmer Im Deutsch-Polnischen Grenzraum
Paperback
AnthropologyArchaeologyGeneral Sociology
ISBN13: 9783658290108
Publisher: Springer vs
Published: Jan 3 2020
Pages: 231
Weight: 0.68
Height: 0.54 Width: 5.83 Depth: 8.27
Language: German
Anna M. Steinkamp erklärt aus vergleichender, ressourcenorientierter Perspektive die Zusammenhänge zwischen einer erfolgreichen Internationalisierungsstrategie eigenständiger Produktionsunternehmen aus der deutsch-polnischen Grenzregion und persönlichen Merkmalen der Entscheidungsträger. Die Autorin zeigt, wie die frühere Auslandserfahrung der Geschäftsführer eine spätere erste Internationalisierungsstrategie des Unternehmens beeinflusst und wie die Fremdsprachenkenntnisse der Entscheidungsträger auf die Art der Internationalisierungsstrategie und auf das Grö enverhältnis der Auslandsumsätze zu den Gesamtumsätzen wirken. Darüber hinaus erörtert sie, welche Rolle die Nähe des Hauptsitzes des Unternehmens zur deutsch-polnischen Grenze für globale Geschäfte spielt.
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