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Strategien Der Selbstdarstellung Russischer Unternehmen Auf Ihren Webseiten
Paperback
Series: Specimina Philologiae Slavicae, Book 193
AnthropologyGeneral Racism & Ethnic Studies
ISBN13: 9783631737644
Publisher: Peter Lang Gmbh, Internationaler Verlag Der W
Published: May 9 2018
Pages: 318
Weight: 0.84
Height: 0.67 Width: 5.83 Depth: 8.27
Language: German
Das Buch stellt eine linguistische Analyse der Kommunikation ausgewählter russischer Unternehmen auf ihren Webseiten dar. Dabei stehen Texte der Sorte Mission Statement im Fokus der Untersuchung. Auf der Inhaltsebene analysiert der Autor, was die Unternehmen als Hauptzweck ihrer Existenz präsentieren, welche Grundwerte sie als handlungsleitend deklarieren, welche Regeln und Normen das korporative und individuelle Handeln leiten sollten sowie wie die ökonomische Strategie definiert wird. Parallel untersucht er detailliert die sprachliche Realisierung der kommunizierten Themen. Besonders interessante Ergebnisse können bei der Konzeptualisierung sowie der diskursiven und axiologischen Einbettung solcher Wertbegriffe wie Verantwortung, Pflicht, Effektivität und Effizienz ermittelt werden.
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