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Storytelling im Sportjournalismus
Paperback
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ISBN10: 3346895742
ISBN13: 9783346895745
Publisher: Grin Verlag
Published: Jun 15 2023
Pages: 20
Weight: 0.09
Height: 0.05 Width: 5.83 Depth: 8.27
Language: German
ISBN13: 9783346895745
Publisher: Grin Verlag
Published: Jun 15 2023
Pages: 20
Weight: 0.09
Height: 0.05 Width: 5.83 Depth: 8.27
Language: German
Studienarbeit aus dem Jahr 2021 im Fachbereich Medien / Kommunikation - Journalismus, Publizistik, Note: 2.0, Hochschule für angewandtes Management GmbH (Sportmanagement), Veranstaltung: Modul, Sprache: Deutsch, Abstract: Im Journalismus findet man Storytelling in so gut wie jedem Bereich. Es steckt jedoch eine facettenreiche Qualität dahinter, denn man kann nicht einfach willkürliche Informationen in eine Geschichte verpacken und anschlie end davon ausgehen, einen qualitativen Beitrag erschaffen zu haben. Vielmehr geht es um die Kunst der Narration, die man als Journalist beherrschen muss, um geschehene Ereignisse mit Geschichten verknüpfen zu können. Es geht darum, mit zentralen Bestandteilen der Narration umgehen zu können und um dafür zu sorgen, dass der jeweilige Beitrag ein positives Gefühl oder ein anerkennendes Feedback bei dem Rezipienten auslöst. Mit diesem journalistischen Tool Storytelling verfolgt man im Pressewesen unterschiedliche Ziele. Es geht vor allem um Unterhaltung und Aufmerksamkeit, um Imageaufbau und Wissenstransfer, die in Form von Geschichten und somit einer Story erschaffen wird. Die Wunderwaffe des Storytellings beruht auf einer uralten Form von Alltagskommunikation, die von den Menschen praktiziert wurde.
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