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Software-Produkt-Management: Nachhaltiger Erfolgsfaktor Bei Herstellern Und Anwendern
Paperback
Series: Xpert.Press
Technology & EngineeringGeneral ComputersNetworking
ISBN13: 9783642623349
Publisher: Springer
Published: Oct 3 2013
Pages: 171
Weight: 0.57
Height: 0.38 Width: 6.14 Depth: 9.21
Language: German
Das Thema Produkt-Management ist in allen Unternehmen von zentraler Bedeutung für den Erfolg und das langfristige Erreichen und Halten einer gewissen Marktposition. Allgemeine Bücher über Produkt-Management werden den speziellen Anforderungen in der Software Branche wenig gerecht. Dieses Buch, geschriebenen von erfahrenen Praktikern und Führungskräften mit unterschiedlichem Hintergrund (Hard- und Software-Hersteller, Dienstleister, IT-Consulting, Anwender), beschreibt das Thema Software-Produkt-Management aus verschiedenen Blickwinkeln. Dabei wird dem Umstand Rechnung getragen, dass Produkte in diesem Umfeld aus einer komplexen Verzahnung von Standard- und Individualsoftware mit Dienstleistungen bestehen.
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