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Semiotik und Werbung - Analyse einer brasilianischen Printanzeige
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ISBN10: 363892338X
ISBN13: 9783638923385
Publisher: Grin Verlag
Published: Mar 25 2008
Pages: 28
Weight: 0.11
Height: 0.07 Width: 5.83 Depth: 8.27
Language: German
ISBN13: 9783638923385
Publisher: Grin Verlag
Published: Mar 25 2008
Pages: 28
Weight: 0.11
Height: 0.07 Width: 5.83 Depth: 8.27
Language: German
Studienarbeit aus dem Jahr 2007 im Fachbereich Sprachwissenschaft / Sprachforschung (fachübergreifend), Note: 1,00, Eberhard-Karls-Universität Tübingen (Romanisches Seminar), Veranstaltung: LinguÃstica portuguesa e brasileira: leitura e análise de textos escolhidos, Sprache: Deutsch, Abstract: Semiotik kann vereinfacht und in den Worten des französischen Semiotikers Algirdas-Julien Greimas als Lehre vom Zustandekommen von Bedeutungen beschrieben werden. Bedeutungen basieren auf Zeichen und Codes, die dem Menschen in Gestalt eines komplizierten Netzwerkes entgegentreten und ihn so tagtäglich zu unendlich vielen Interpretationen auffordern. Auch die Werbung bedient sich solcher Zeichen und Codes, um in Zeiten immer austauschbarer werdender Produkte diesen zu einer bestimmten Bedeutung und zu einer eigenständigen Identität zu verhelfen. Ob es durch die Marketing-Mix-Ma nahmen und hier im speziellen durch die Werbung gelingt, die von einem Unternehmen für ein Produkt vorgesehenen Werte auch tatsächlich zu vermitteln, ist zum Gro teil auch ausschlaggebend für den Erfolg und das Image des Unternehmens selbst. In der vorliegenden Seminararbeit soll ein Einblick in die semiotische Analyse von Werbung gegeben werden. Dazu werden in einem ersten Schritt die drei klassischen Zeichentheorien der Semiotik vorgestellt, welche in einem zweiten Schritt praktische Anwendung anhand einer brasilianischen Print-Anzeige finden.
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