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Schriftsprachliche Positionierungen: Eine pragmalinguistische Untersuchung historischer Paratexte
Hardcover
Series: Littera, Book 8
ISBN13: 9783631788868
Publisher: Peter Lang Gmbh, Internationaler Verlag Der W
Published: Sep 30 2019
Pages: 476
Weight: 1.75
Height: 1.30 Width: 6.00 Depth: 8.30
Language: German
Das Buch liefert ein Modell für die Analyse schriftbasierter Positionierungen. Am Beispiel von Englischlehrwerken, die in der Zeit von 1760 bis 1841 für Sprecher/-innen des Deutschen erschienen sind, werden Handlungsoptionen der Produzierenden vorgestellt. Positionierungen zeigen sich in Form sprachlicher und typographischer Verfahren zur Signalisierung, Anbahnung und Aufrechterhaltung eines produzenten- und publikumsseitigen Engagements. Zudem umfassen sie Prozesse der Verortung von Personen im sozialen Gefüge und den Einsatz argumentativer Muster zur Kauf- und Nutzenüberzeugung. Die Positionierungsanalyse gibt Einblick in Sichtweisen, die im historischen Kulturraum Englischunterricht dominant waren und teils heute noch kommuniziert werden.
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