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Schriftliche Besucherbefragungen Im Kulturmarketing Und Kulturtourismus: PRAXIS Kulturmanagement
Paperback
Series: Essentials
ManagementArchaeologyGeneral Sociology
ISBN13: 9783658413378
Publisher: Springer vs
Published: Jul 26 2023
Pages: 68
Weight: 0.23
Height: 0.16 Width: 5.83 Depth: 8.27
Language: German
Dieses essential erläutert fundiert und kompakt die schriftliche Besucherbefragung als Instrument im Kulturmarketing und Kulturtourismus. Nach einer Einführung in die wichtigsten Begriffe werden die beiden Methoden schriftlicher Befragungen (Paper-Pencil und Online) anwendungsbezogen vorgestellt und auf ihre Stärken und Schwächen untersucht. Hierauf aufbauend werden die einzelnen Phasen von schriftlichen Befragungen - von der Gestaltung eines Fragebogens und der Datenerhebung über die Datenaufbereitung und -auswertung bis hin zur Follow-up-Phase - skizziert. Die theoretischen Erläuterungen werden anhand vieler aktueller Beispiele aus der Praxis von Kultur und Tourismus illustriert.
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