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Der Pressevertrieb in Thailand: Ein Vergleich mit dem deutschen Pressevertrieb und Ansätze zur Weiterentwicklung
Paperback
Business GeneralGeneral Sociology
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ISBN10: 3867468184
ISBN13: 9783867468183
Publisher: Examicus Verlag
Published: Mar 9 2012
Pages: 126
Weight: 0.38
Height: 0.30 Width: 5.83 Depth: 8.27
Language: German
ISBN13: 9783867468183
Publisher: Examicus Verlag
Published: Mar 9 2012
Pages: 126
Weight: 0.38
Height: 0.30 Width: 5.83 Depth: 8.27
Language: German
Diplomarbeit aus dem Jahr 2005 im Fachbereich Medien / Kommunikation - Printmedien, Presse, Note: 2.3, Johannes Gutenberg-Universität Mainz, Sprache: Deutsch, Abstract: Die vorliegende Arbeit befasst sich mit der Darstellung des thailändischen Vertriebsmarktes hauptsächlich für Publikumszeitschriften. Sie gibt einen Überblick über die politischen, gesellschaftlichen und wirtschaftlichen Rahmenbedingungen, sowie eine Beschreibung aller, am thailändischen Pressevertrieb beteiligten Akteure. Am Ende werden Perspektiven zur Weiterentwicklung des thailändischen Vertriebsmarktes sowie ein EDV-Konzept dargestellt. Bei der vorliegenden Arbeit handelt es sich zu gro en Teilen um eine empirische Arbeit. Somit stützt sich ein Gro teil der Arbeit auf Umfragen, Recherchen und Beobachtungen vor Ort. Der genaue Ablauf der Untersuchungen wird im separaten Methodenteil erläutert.
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