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Praxisleitfaden Für Das Social Media Audit Im Kulturmarketing
Paperback
Series: Kunst- Und Kulturmanagement
General ComputersGeneral Political ScienceGeneral Sociology
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ISBN13: 9783658502904
Publisher: Springer vs
Published: Apr 24 2026
Pages: 146
Language: German
Die Evolution von Social Media, beginnend bei rudimentären sozialen Netzwerken bis hin zu visuellen und mobilen Plattformen wie Instagram, Snapchat und TikTok, bringt für Kultureinrichtungen eine Reihe strategischer Herausforderungen mit sich, insbesondere im Hinblick auf Profilierung und Audience Development. Das Social Media Audit stellt in diesem Kontext ein essentielles Instrument dar, um die gegenwärtige Präsenz in den sozialen Medien zu evaluieren, sowohl hinsichtlich ihrer Stärken als auch um Bereiche zu identifizieren, die einer Verbesserung bedürfen. Der vorliegende Praxisleitfaden für das Social Media Audit bietet eine strukturierte Orientierung für die Planung und Durchführung solcher Audits.
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