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Pr-Perspektiven: Reflexionen Zur Theorie Der PRAXIS
Paperback
MarketingWriting InstructionGeneral Sociology
ISBN13: 9783658435912
Publisher: Springer vs
Published: Jun 20 2024
Pages: 168
Weight: 0.48
Height: 0.38 Width: 5.83 Depth: 8.27
Language: German
Mit seinen Beiträgen wendet sich der Band bewusst gegen Mainstream-Positionen in Wissenschaft und Praxis rund um Public Relations. Die teilweise essayistische Form der Beiträge wurde bewusst gewählt, um einen kreativeren Umgang der Mitwirkenden mit ihren jeweils ausgewählten Gegenständen zu erleichtern. Die Auswahl orientiert sich an Themenfeldern, die in enger Verbindung mit dem Wirken von Klaus Kocks zwischen Wissenschaft und Praxis stehen.
Herausgekommen sind zwölf theoretische Reflexionen von Praxis, die der Provokation des Einleitungsbeitrages folgend bekannte Themen neu oder anders denken und deren Durchdringung in weiterführenden Diskussionen herausfordern.
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