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Online-Kommunikation: Beiträge Zu Nutzung Und Wirkung
Paperback
General SociologyWomen's Studies
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ISBN10: 3531132792
ISBN13: 9783531132792
Publisher: Vs Verlag Fur Sozialwissenschaften
Published: Oct 15 1998
Pages: 250
Weight: 0.68
Height: 0.54 Width: 5.83 Depth: 8.27
Language: German
ISBN13: 9783531132792
Publisher: Vs Verlag Fur Sozialwissenschaften
Published: Oct 15 1998
Pages: 250
Weight: 0.68
Height: 0.54 Width: 5.83 Depth: 8.27
Language: German
Bei der Online-Kommunikation handelt es sich nicht um ein neues Medium im üblichen Sinn. Vielmehr vereint der Cyberspace weltweiter Datennetze die Aneignungs- und Anwendungsformen klassischer Medien und erweitert diese um neuartige, online-spezifische Optionen. Dies fordert auch die Medienwirkungsforschung heraus: Sind ihre klassischen Erklärungsmodelle auch in einer veränderten Kommunikationslandschaft noch gültig? Welche neuen Wirkungspotentiale entstehen, und wie schlägt sich dieser Wandel im Zusammenspiel der medialen Kanäle nieder? Dieser Band analysiert die Nutzung und die Wirkung von Online-Kommunikation aus der Perspektive verschiedener Forschungsdisziplinen und präsentiert empirische Befunde aus nationalen und internationalen Studien. (...) Das Buch liefert eine Reihe von aussagefähigen Erklärungsmodellen für die veränderte Kommunikationslandschaft und vermittelt einen geschärften Blick auf wesentliche Kommunikationsmodi des Internet.
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