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Nachhaltiges Personalmanagement ALS Schlüsselfaktor Für Erfolgreiches Wirtschaften: Eine Linguistische Diskursanalyse Ausgewählter Unternehmenstexte U
Paperback
Series: Sprache Und Wirtschaft
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ISBN10: 3662647370
ISBN13: 9783662647370
Publisher: J.B. Metzler
Published: May 18 2022
Pages: 521
Weight: 1.44
Height: 1.13 Width: 5.83 Depth: 8.27
Language: German
ISBN13: 9783662647370
Publisher: J.B. Metzler
Published: May 18 2022
Pages: 521
Weight: 1.44
Height: 1.13 Width: 5.83 Depth: 8.27
Language: German
Mit diesem Open-Access-Buch liefert Elisabeth Geursen erstmals Erkenntnisse zum Nachhaltigkeitsbegriff im Personalmanagement, auf den mit Human Capital oder Human Ressource referiert wird, mithilfe primär linguistischer Methoden. Der Nachhaltigkeitsidee wird im deutschsprachigen und internationalen Kontext gesellschaftspolitische Relevanz zugewiesen. Geursen präsentiert im Bereich des gesellschaftlichen Diskurses um nachhaltiges Wirtschaften im Personalbereich prominente Themenkomplexe und deren diskurspezifische Verhandlung in ihrer zeitlichen Entwicklung über einen Zeitraum von 20 Jahren. Hervorzuheben ist der kontrastive Ansatz: Es wird die Themenentwicklung in den Geschäfts- und Nachhaltigkeitsberichten von drei branchenspezifischen Unternehmen, die hinsichtlich ihrer Nachhaltigkeitsaktivitäten besondere massenmediale Aufmerksamkeit erhalten, sowie in überregionalen Printmedien untersucht. Aus den Analyseergebnissen leitet Geursen Handlungsempfehlungen für Akteure ab und demonstriert damit einen starken Praxisbezug. Geursen gelingt eine Erweiterung bisheriger Nachhaltigkeitsforschung in einem wirtschaftswissenschaftlichen Themenfeld durch eine operationalisierte, theoretisch-fundierte diskurslinguistische und framebezogene Methodik (hier dem Verfahren nach Konerding entsprechend).
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