Sign-In
Cart
Multimodale Konstruktionen Im "Alltagskonsumkosmos": Eine Empirische Studie Zur Grammatischen Bedeutsamkeit Von Schriftbildlichkeit
Hardcover
Series: Linguistik - Impulse & Tendenzen, Book 114
Grammar & StyleLinguisticsWriting Instruction
ISBN13: 9783111386454
Publisher: de Gruyter
Published: Aug 19 2024
Pages: 432
Weight: 1.72
Height: 0.94 Width: 6.14 Depth: 9.21
Language: German
Diese Studie widmet sich der Frage, inwiefern die schriftbildliche Gestaltung (Zeichengestaltung, Anordnung, Hervorhebung etc.) grammatisch bedeutsam sein kann. Zur Beantwortung wird ein erweiterter kognitiv-grammatischer Ansatz gewählt und ein selbsterstelltes Korpus aus 1.317 Fotos von Lebensmittelverpackungen mithilfe der Software MAXQDA analysiert. Das Analyseverfahren basiert auf einer innovativen Kombination aus musterorientierter Kollektionsanalyse und der Adaption grammatischer Proben. Die Untersuchung offenbart erstens, dass Markennamen wie 'Coca-Cola', 'nutella' etc. multimodale Konstruktionen mit konstitutiver Schriftbildlichkeit sein können, sofern deren Gestaltung kognitiv verankert und interindividuell konventionell ist. Zweitens wird für Warennamen wie 'GUT & GÜNSTIG Knäckebrot Sesam' etc. die Wirkung diagrammatischer Ikonizität erarbeitet, wonach die musterhafte schriftbildliche Gestaltung die Komposition der einzelnen Komponenten eines Warennamens vereindeutigt. Drittens werden Zusammensetzungen mit nicht-verbalen Prädikaten wie 'mit 11% Sesam', 'ohne Rosinen' etc. als multimodale Konstruktionen herausgearbeitet, bei denen die musterhafte gestalterische Verknüpfung das Verständnis ebenfalls ma geblich beeinflusst.
Also in
Grammar & Style
Publication Manual (Official) 7th Edition of the American Psychological Association
American Psychological Association
Paperback
Steering the Craft: A Twenty-First-Century Guide to Sailing the Sea of Story
Le Guin, Ursula K.
Paperback
A Swim in a Pond in the Rain: In Which Four Russians Give a Master Class on Writing, Reading, and Life
Saunders, George
Paperback
On the Mark: From Periods to Interrobangs, How Punctuation Remade the World
Hazrat, Florence
Hardcover
Verb Your Enthusiasm: How to Master the Art of the Verb and Transform Your Writing
Kaufman, Sarah L.
Hardcover
Publication Manual (Official) 7th Edition of the American Psychological Association
American Psychological Association
Paperback
Essential Grammar in Use with Answers: A Self-Study Reference and Practice Book for Elementary Learners of English
Murphy, Raymond
Paperback
Publication Manual (Official) 7th Edition of the American Psychological Association
American Psychological Association
Hardcover
A Manual for Writers of Research Papers, Theses, and Dissertations, Ninth Edition: Chicago Style for Students and Researchers
Turabian, Kate L.
Paperback
The Perfect English Grammar Workbook: Simple Rules and Quizzes to Master Today's English
McLendon, Lisa
Paperback
The Best Punctuation Book, Period (Revised Edition): A Comprehensive Guide for Every Writer, Editor, Student, and Businessperson
Casagrande, June
Paperback
The English Grammar Workbook for Adults: A Self-Study Guide to Improve Functional Writing
Digiacomo, Michael
Paperback
Dictionary of Fine Distinctions: Nuances, Niceties, and Subtle Shades of Meaning
Burnstein, Eli
Hardcover
The Only Grammar Book You'll Ever Need, Updated Edition: Your One-Stop Source for Mastering English Grammar
Thurman, Susan
Paperback
Vietnamese for Beginners: Learning Conversational Vietnamese (Free Online Audio)
Tran, Tri C.
Paperback
The Elements of Journalism, Revised and Updated 4th Edition: What Newspeople Should Know and the Public Should Expect
Kovach, Bill
Rosenstiel, Tom
Paperback
Good Writing: 36 Ways to Improve Your Sentences (Large Print Edition)
Lamott, Anne
Allen, Neal
Paperback
Korean Grammar for Beginners: A Complete Textbook and Workbook to Learn How to Read, Listen, and Write in Korean
Fluent in Korean
Paperback
The New Well-Tempered Sentence: A Punctuation Handbook for the Innocent, the Eager, and the Doomed
Gordon, Karen Elizabeth
Paperback
The Infographic Guide to Grammar: A Visual Reference for Everything You Need to Know
Kern, Jara
Paperback
Writing Tools (10th Anniversary Edition): 55 Essential Strategies for Every Writer
Clark, Roy Peter
Paperback
Wired for Story: The Writer's Guide to Using Brain Science to Hook Readers from the Very First Sentence
Cron, Lisa
Paperback
Art of Dramatic Writing: Its Basis in the Creative Interpretation of Human Motives
Egri, Lajos
Paperback
Sister Bernadette's Barking Dog: The Quirky History and Lost Art of Diagramming Sentences
Florey, Kitty Burns
Paperback
Grade 7 English Language Arts Literacy (ELA) Practice Workbook and Full-length Online Assessments: NYST Study Guide
Nyst Test Prep, Lumos
Learning, Lumos
Paperback
French Grammar for Beginners Textbook + Workbook Included: Supercharge Your French With Essential Lessons and Exercises
Talk in French
Bibard, Frederic
Paperback
Trivium: The Classical Liberal Arts of Grammar, Logic, & Rhetoric
Fontainelle, Earl
Michell, John
Grenon, Rachel
Hardcover
Grammar for Grown-Ups: A Comprehensive Guide and Workbook to Boost Your Writing Skills
Peters, Mark
Paperback
Writing for Busy Readers: Communicate More Effectively in the Real World
Rogers, Todd
Lasky-Fink, Jessica
Paperback
Write Like You Mean It: Start Strong, Maintain Momentum, and (Finally!) Get It Done
Glyer, Diana Pavlac
Stone, Abigail
Paperback
Reading & Writing Farsi (Persian): A Workbook for Self-Study: A Beginner's Guide to the Farsi Script and Language (Free Online Audio & Printable Flash
Ahooie, Amir Hossein
Vil, Pegah
Paperback
Chicago Manual of Style Guidelines - 18th Edition: A Quickstudy Laminated Reference Guide
Gobble, Maryanne
Other
How Not to Write a Novel: 200 Classic Mistakes and How to Avoid Them--A Misstep-By-Misstep Guide
Mittelmark, Howard
Newman, Sandra
Paperback
Don't Just Sign... Communicate!: A Student's Guide to ASL and the Deaf Community
Jay, Michelle
Paperback
The Negative Trait Thesaurus: A Writer's Guide to Character Flaws
Puglisi, Becca
Ackerman, Angela
Paperback
The Sense of Style: The Thinking Person's Guide to Writing in the 21st Century
Pinker, Steven
Paperback
Gotham Writers' Workshop Writing Fiction: The Practical Guide from New York's Acclaimed Creative Writing School
Gotham Writers' Workshop
Paperback
Not Quite What I Was Planning: Six-Word Memoirs by Writers Famous and Obscure
Fershleiser, Rachel
Smith, Larry
Paperback
Woe Is I: The Grammarphobe's Guide to Better English in Plain English (Fourth Edition)
O'Conner, Patricia T.
Paperback
Shady Characters: The Secret Life of Punctuation, Symbols, and Other Typographical Marks
Houston, Keith
Paperback
High School Grammar Grades 9-10: A Structured Full-Year Curriculum for Precise and Confident Writing
Attard, Natasha
Paperback
The Copyeditor's Handbook and Workbook: The Complete Set
Einsohn, Amy
Schwartz, Marilyn
Buky, Erika
Paperback
Practice Makes Perfect: Spanish Pronouns and Prepositions, Premium Fourth Edition
Richmond, Dorothy
Paperback
How to Write for Class: A Student's Guide to Grammar, Punctuation, and Style
Meltzer, Erica Lynn
Paperback
The Copyeditor's Handbook: A Guide for Book Publishing and Corporate Communications
Schwartz, Marilyn
Einsohn, Amy
Paperback
French Grammar for Intermediate Level: The most complete textbook and workbook for French learners
Talk in French
Bibard, Frederic
Paperback
Still Writing: The Perils and Pleasures of a Creative Life (10th Anniversary Edition)
Shapiro, Dani
Paperback
The Lively Art of Writing: Words, Sentences, Style and Technique--An Essential Guide to One of Todays Most Necessary Skills
Payne, Lucile Vaughan
Paperback
Arabic for Beginners: A Guide to Modern Standard Arabic (Free Online Audio and Printable Flash Cards)
Risha, Sarah
Paperback
The Positive Trait Thesaurus: A Writer's Guide to Character Attributes
Ackerman, Angela
Puglisi, Becca
Paperback
Spanish Grammar for Beginners: A Textbook and Workbook for Adults to Supercharge Your Spanish Learning
My Daily Spanish
Paperback
The Scientist's Guide to Writing, 2nd Edition: How to Write More Easily and Effectively Throughout Your Scientific Career
Heard, Stephen B.
Paperback
Perfect English Grammar: The Indispensable Guide to Excellent Writing and Speaking
Barrett, Grant
Paperback
The Best Punctuation Book, Period: A Comprehensive Guide for Every Writer, Editor, Student, and Businessperson
Casagrande, June
Paperback
Gwynne's Grammar: The Ultimate Introduction to Grammar and the Writing of Good English
Gwynne, N. M.
Paperback
The Classic Guide to Better Writing: Step-By-Step Techniques and Exercises to Write Simply, Clearly and Correctly
Flesch, Rudolf
Paperback
The Elements of Style: The Classic American English Writing Style Guide
White, E. B.
Strunk Jr, William
Paperback
The Ultimate Spanish Verb Review and Practice, Second Edition
Stillman, David M.
Gordon, Ronni L.
Paperback
Murder Your Darlings: And Other Gentle Writing Advice from Aristotle to Zinsser
Clark, Roy Peter
Paperback
The Delights of Learning Turkish: A self-study course book for learners of Turkish
Kuzucu, Yasar Esendal
Paperback
Apa/MLA Guidelines - 7th/9th Editions Style Reference for Writing: A Quickstudy Laminated Guide
McNamee, Kaitlyn
Other
Essential Chinese Grammar: Write and Speak Chinese Like a Native! the Ultimate Guide to Everyday Chinese Usage
Ling, Vivian
Wang, Peng
Paperback
Most Used Shorthand Words and Phases: Classified According to the Lessons in the Gregg Shorthand Manual Simplified
Gregg, John Robert
Paperback
500 Basic Korean Verbs: The Only Comprehensive Guide to Conjugation and Usage (Large Print Edition)
Park, Kyubyong
Paperback
Stunning Sentences: A Creative Writing Journal with 80 Prompts from Beloved Authors to Improve Your Style
Schuyler, Nina
Paperback
Italian Verbs Made Easy Workbook: Learn Italian Verbs and Conjugations The Easy Way
Lingo Mastery
Paperback
Writing Road to Reading 6th REV Ed.: The Spalding Method for Teaching Speech, Spelling, Writing, and Reading
North, Mary Elizabeth
Spalding, Romalda Bishop
Paperback
Learn to Speak Ojibwe (Chippewa): Beginner's Ojibwe (Chippewa) Grammar and Vocabulary Guide
Mengioglu, Duygu
Paperback
Spanish Tutor: Grammar and Vocabulary Workbook (Learn Spanish with Teach Yourself): Advanced Beginner to Upper Intermediate Course
Howkins, Angela
Kattan-Ibarra, Juan
Paperback
The Copyeditor's Workbook: Exercises and Tips for Honing Your Editorial Judgment
Schwartz, Marilyn
Einsohn, Amy
Buky, Erika
Paperback
Mysteries of English Grammar: A Guide to Complexities of the English Language
Calude, Andreea S.
Bauer, Laurie
Paperback
Russian Grammar Made Easy: A Comprehensive Workbook To Learn Russian Grammar For Beginners (Audio Included)
Lingo Mastery
Paperback
Italian Tutor: Grammar and Vocabulary Workbook (Learn Italian with Teach Yourself): Advanced Beginner to Upper Intermediate Course
Guarnieri, Maria
Sturani, Federica
Paperback
The CSE Manual, Ninth Edition: Scientific Style and Format for Authors, Editors, and Publishers
Council of Science
Hardcover
Outlining Your Novel Workbook: Step-by-Step Exercises for Planning Your Best Book
Weiland, K. M.
Paperback
Basic Japanese: Learn to Speak Japanese in 10 Easy Lessons (Fully Revised and Expanded with Manga Illustrations, Audio Downloads & Japanese Dictionary
Sato, Eriko
Martin, Samuel E.
Paperback
English Grammar: 100 Tragically Common Mistakes (and How to Correct Them)
Williams, Sean, PhD
Paperback
Collins Easy Learning Italian - Easy Learning Italian Grammar and Practice
Collins Dictionaries
Paperback
Modern Standard Arabic Grammar, Revised and Updated: A Comprehensive Reference and Guide
Alhawary, Mohammad T.
Paperback
Essential Grammar in Use Supplementary Exercises: To Accompany Essential Grammar in Use Fourth Edition
Naylor, Helen
Paperback
Learning Vietnamese: Learn to Speak, Read and Write Vietnamese Quickly! (Free Online Audio & Flash Cards)
Tran, Bac Hoai
Paperback
Now Write! Science Fiction, Fantasy and Horror: Speculative Genre Exercises from Today's Best Writers and Teachers
Lamson, Laurie
Paperback