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Lexikon der Presse- und Öffentlichkeitsarbeit
Hardcover
Series: Lehr- Und Handbücher Der Kommunikationswissenschaft
ManagementWriting InstructionAnthropology
Publisher Price: $157.99
ISBN13: 9783486250305
Publisher: de Gruyter Oldenbourg
Published: Mar 21 2001
Pages: 460
Weight: 1.81
Height: 1.00 Width: 6.14 Depth: 9.21
Language: German
Dieses Lexikon gibt in annähernd 2000 Stichworten einen aktuellen Überblick über die Fachterminologie der Presse- und Öffentlichkeitsarbeit. Es bietet aktuelle, knappe und verständliche Definitionen und Informationen - facts to use. Literaturverweise am Ende der Hauptstichwörter erschlie en weiterführende Literatur. Das Lexikon richtet sich an PR-Praktiker, Journalisten, Studierende und Lehrende an Einrichtungen der Aus- und Weiterbildung im Bereich der Presse- und Öffentlichkeitsarbeit, Werbe- und Marketingfachkräfte sowie interessierte Laien.
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