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Kultursponsoring: Leitfaden Für Kreative Allianzen
Paperback
Series: Kunst- Und Kulturmanagement
Business GeneralGeneral Sociology
ISBN13: 9783531186665
Publisher: Springer vs
Published: Nov 7 2014
Pages: 158
Weight: 0.47
Height: 0.37 Width: 5.83 Depth: 8.27
Language: German
Das Buch behandelt die vertrauensvolle Zusammenarbeit zwischen Kulturbetrieben und Sponsoren als Aufgabe des Kulturmanagements. Im Fokus steht, welche strategische Vorarbeit für die Sponsorengewinnung zu leisten ist und wie die kreativen Allianzen ausgestaltet werden können. Der Sponsoringprozess wird in einzelnen Schritten von der Strategie- und Zielplanung, über die Definition der Unterstützungs- und Gegenleistungen bis hin zu tragfähigen Vereinbarungen und der Pflege der Sponsoringbeziehung anhand von Praxisbeispielen, Schaubildern und Checklisten erläutert. Die dargestellten Methoden und Instrumente haben die Autoren in der Praxis jahrelang erfolgreich angewendet.
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