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Kulturpublikumsforschung: Grundlagen Und Methoden
Paperback
Series: Kunst- Und Kulturmanagement
Business GeneralAnthropologyGeneral Sociology
ISBN13: 9783658021474
Publisher: Springer vs
Published: Jan 15 2019
Pages: 131
Weight: 0.39
Height: 0.30 Width: 5.83 Depth: 8.27
Language: German
Kenntnisse über Methoden der Publikumsforschung sind im Kulturmanagement, in der Kulturpolitik und in der Kulturellen Bildung von zweifacher Relevanz: Zum einen sind sie notwendig, um selbst Besucherumfragen und -analysen durchführen zu können. Zum anderen sind sie aber auch eine wichtige Voraussetzung, um Ergebnisse vorhandener Besucherstudien kritisch einschätzen zu können. Der Band vermittelt einen Überblick über die wichtigsten Methoden der Kulturpublikumsforschung. Zu Beginn werden Grundfragen und -probleme der empirischen Kulturpublikumsforschung thematisiert sowie zentrale Begriffe geklärt. Ausgehend von allgemeinen Überlegungen und Hinweisen zum Ablauf von Forschungsprojekten werden verschiedene Methoden vorgestellt und anhand konkreter Untersuchungsbeispiele erläutert.
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