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Kreativität Von Innovationsteams: Eine Untersuchung Gemischter Teams in Der Deutschen Publishing-Branche
Paperback
Series: Bestmasters
Business of WritingGeneral Sociology
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ISBN10: 3658477202
ISBN13: 9783658477202
Publisher: Springer vs
Published: Mar 19 2025
Pages: 138
Weight: 0.44
Height: 0.35 Width: 5.83 Depth: 8.27
Language: German
ISBN13: 9783658477202
Publisher: Springer vs
Published: Mar 19 2025
Pages: 138
Weight: 0.44
Height: 0.35 Width: 5.83 Depth: 8.27
Language: German
Die Publishing-Branche ist angesichts der Digitalisierung, disruptiver Technologien und eines sich wandelnden Verbraucherverhaltens mit erheblichen Veränderungen konfrontiert. Klassische Geschäftsmodelle erodieren, wodurch der Innovationsdruck auf Verlage weiter steigt. In diesem dynamischen Umfeld gewinnen kreative, interdisziplinäre Innovationsteams zunehmend an Bedeutung, um die Zukunftsfähigkeit der Verlage zu sichern.
In diesem Buch untersucht Annika Kräutle, wie solche Innovationsteams in der deutschen Publishing-Branche optimal besetzt werden sollten, um ihre Kreativität maximal auszuschöpfen. Dabei werden Merkmale wie Alter, Geschlecht und Fachkompetenz der Teammitglieder analysiert, um Rückschlüsse auf eine kreative und effiziente Teamzusammensetzung zu ziehen. Die Arbeit basiert auf einem zweiphasigen Forschungsdesign aus qualitativen Experteninterviews und einer quantitativen Befragung. Ziel ist es, praxisrelevante Erkenntnisse zur Besetzung von Innovationsteams zu gewinnen.
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