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Konsum: Reflexionen Über Einen Multidisziplinären Prozess
Paperback
Series: Essentials
ISBN13: 9783658111410
Publisher: Springer Nature
Published: Sep 4 2015
Pages: 48
Weight: 0.20
Height: 0.14 Width: 5.83 Depth: 8.27
Language: German
Dieter Bögenhold nähert sich dem Thema Konsum aus soziologischer Perspektive und bezieht dabei wirtschaftswissenschaftliche Themen wie Marketing und Konsumökonomik sowie andere angrenzende Fachgebiete ein. Der Leser bekommt auf diese Weise einen Überblick über die vielen Facetten dieses Forschungsbereiches. Die Rolle des Konsums in der Ideengeschichte wird ebenso angesprochen wie das Verhältnis zwischen Konsum und Mode oder die McDonaldisierung des Konsums.
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