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Kommunikation in Sozialen Medien: Theorien Und Modelle: Aussagekraft, Grenzen Und Potenziale
Paperback
Writing InstructionGeneral ComputersGeneral Sociology
ISBN13: 9783658379681
Publisher: Springer vs
Published: Nov 28 2024
Pages: 116
Weight: 0.29
Height: 0.26 Width: 5.00 Depth: 8.00
Language: German
In diesem Lehrbuch werden zentrale und klassische Kommunikationsmodelle vorgestellt, die für das Medien- und Kommunikationsmanagement relevant sind. Ausgewählte Modelle und Theorien werden an die Social-Media-Kommunikation jeweils weiterentwickelt und angepasst, um die Aussagekraft, Grenzen und Potenziale für Aktivitäten in den sozialen Medien auszuloten.
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