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Kommunikation in Kommunen: Strategisch Planen, Praktisch Umsetzen
Paperback
General Political ScienceUnited States Politics
ISBN13: 9783658489656
Publisher: Springer vs
Published: Aug 1 2025
Pages: 172
Weight: 0.51
Height: 0.40 Width: 5.83 Depth: 8.27
Language: German
Dieses Buch bietet einen umfassenden Überblick über die Kommunikation in Kommunen. Es zeigt die Chancen und Grenzen des Kommunalverwaltungsmarketings auf und stellt praxisorientierte Tools bereit. Ziel des Bandes ist es, Kommunen dabei zu unterstützen, bedarfs- und bedürfnisorientiert sowie strategisch nach innen und au en zu kommunizieren. Durch die gezielte Optimierung der Kommunikation in Kommunen und des Verwaltungsmarketings können diese Ma nahmen effektiv zum Erfolg geführt und messbar gemacht werden.
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