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Kommunikation in Change Und Risk: Wirtschaftskommunikation Unter Bedingungen Von Wandel Und Unsicherheiten
Paperback
Series: Europäische Kulturen in Der Wirtschaftskommunikation, Book 18
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ISBN10: 3658002174
ISBN13: 9783658002176
Publisher: Springer Nature
Published: Mar 12 2014
Pages: 307
Weight: 0.91
Height: 0.71 Width: 5.83 Depth: 8.27
Language: German
ISBN13: 9783658002176
Publisher: Springer Nature
Published: Mar 12 2014
Pages: 307
Weight: 0.91
Height: 0.71 Width: 5.83 Depth: 8.27
Language: German
Die Situation von Unternehmen ist durch Veränderungen und Risiken geprägt, die aus vielfältigen Faktoren resultieren. Traditionelle betriebswirtschaftliche Konzepte sind nur bedingt geeignet, den hieraus entstehenden Anforderungen zu begegnen. Gefordert sind daher neue Strategien zum Umgang mit Wandel, Unsicherheiten und Risiken, in denen die Offenheit für Neuerungen und entsprechende Lernprozesse eine herausragende Rolle spielen. Ziel der Herausgeber ist es, die kommunikativen Aspekte der Wirtschafts- und Unternehmenskommunikation unter den Bedingungen von Wandel, Unsicherheiten und Risiken darzustellen und aus einer interdisziplinären Perspektive heraus zu analysieren.
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