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Die Kommerzialisierung der Intimität: Die Kommerzialisierung der Intimität
Paperback
Publisher: Independently Published
Published: Feb 22 2026
Pages: 180
Weight: 0.55
Height: 0.38 Width: 6.00 Depth: 9.00
Language: German
Was passiert, wenn Intimität zur Ware wird?
In weniger als einem Jahrzehnt hat OnlyFans die Art verändert, wie Millionen von Menschen Sexualität, Beziehungen und Intimität erfahren. Über 377 Millionen registrierte Nutzer, mehr als vier Millionen Content Creators und ein Milliardenumsatz - die Plattformökonomie der Intimität ist kein Randphänomen mehr. Sie ist eine stille Revolution, die mitten in unserer Gesellschaft stattfindet.
Die Kommerzialisierung der Intimität ist die erste umfassende deutschsprachige Analyse dieses Phänomens. Markus Markusen verbindet soziologische Theorie mit neurowissenschaftlicher Forschung, ökonomischer Analyse und kulturkritischer Reflexion, um die Auswirkungen der OnlyFans-Industrie auf allen Ebenen zu untersuchen: auf das Individuum, die Paarbeziehung, die Familie, die Gesellschaft und die kommenden Generationen.
Das Buch zeigt, wie die Plattform das Belohnungssystem des Gehirns verändert, warum parasoziale Beziehungen echte Partnerschaften untergraben, wie Kinder und Jugendliche durch die Normalisierung kommerzialisierter Sexualität geprägt werden und welche ökonomischen Strukturen hinter der Fassade der Creator Economy stehen. Es analysiert die Geschlechterdynamiken, die digitale Identitätsproblematik, die rechtliche Landschaft und den kulturellen Wandel, den die Plattformökonomie der Intimität ausgelöst hat.
Gestützt auf die Arbeiten von Eva Illouz, Shoshana Zuboff, Zygmunt Bauman und Byung-Chul Han zeichnet Markusen ein differenziertes Bild, das weder moralisiert noch verharmlost - sondern die Komplexität eines Phänomens sichtbar macht, das die Grundlagen dessen berührt, was eine Gesellschaft zusammenhält: unsere Fähigkeit zu lieben, uns verletzlich zu zeigen und echte menschliche Verbindungen einzugehen.
Ein Buch für alle, die verstehen wollen, was die Kommerzialisierung der Intimität für uns, unsere Beziehungen und unsere Kinder bedeutet.
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