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Impatto della qualità del servizio sulla soddisfazione del cliente
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ISBN10: 620905417X
ISBN13: 9786209054174
Publisher: Edizioni Sapienza
Published: Sep 28 2025
Pages: 60
Weight: 0.21
Height: 0.14 Width: 6.00 Depth: 9.00
Language: Italian
ISBN13: 9786209054174
Publisher: Edizioni Sapienza
Published: Sep 28 2025
Pages: 60
Weight: 0.21
Height: 0.14 Width: 6.00 Depth: 9.00
Language: Italian
La qualità del servizio è considerata uno dei fattori di riferimento per il successo delle aziende sul mercato, e la soddisfazione del cliente ne è una conseguenza. La ricerca si propone di determinare l'impatto della qualità del servizio sulla soddisfazione del cliente nell'azienda Importadora Automotriz Flores. Per realizzare la ricerca, è stato strutturato un quadro di riferimento contenente il quadro teorico e il quadro giuridico, il primo dei quali incorpora le basi teoriche e scientifiche delle variabili della ricerca, nonché la base giuridica che la sostiene. La ricerca è di tipo qualitativo con un ambito descrittivo, le tecniche utilizzate per la raccolta dei dati sono state: sondaggi e interviste e lo strumento è stato il questionario del modello SERVQUAL per la misurazione della qualità del servizio e il GOCAME per la soddisfazione del cliente.
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