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Internationalisierungstendenzen im Zeitschriftenmarkt
Paperback
Business GeneralGeneral Sociology
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ISBN10: 3656763844
ISBN13: 9783656763840
Publisher: Bod Third Party Titles
Published: Nov 6 2014
Pages: 28
Weight: 0.11
Height: 0.07 Width: 5.83 Depth: 8.27
Language: German
ISBN13: 9783656763840
Publisher: Bod Third Party Titles
Published: Nov 6 2014
Pages: 28
Weight: 0.11
Height: 0.07 Width: 5.83 Depth: 8.27
Language: German
Studienarbeit aus dem Jahr 2009 im Fachbereich Medien / Kommunikation - Printmedien, Presse, Note: 1,7, Hochschule Fresenius Idstein, Sprache: Deutsch, Abstract: Anhand der Bertelsmann Verlagsgruppe ist ersichtlich, dass es trotz vieler Schwierigkeiten auf dem internationalen Markt möglich ist, im Ausland erfolgreich zu sein und es machbar ist, zu einem der grö ten Verlagshäuser der Welt zu werden. Wichtig hierbei ist, sich selbst zu finden, seiner Kernkompetenz treu zu bleiben und für das eigene Unternehmen die richtige Strategie zum Expandieren zu entwickeln. Eine letzte ungeklärte Frage jedoch bleibt: Wird auch der internationale Zeitschriftenmarkt irgendwann übersättigt sein?
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