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Interkulturelle Kommunikation: Interaktion, Fremdwahrnehmung, Kulturtransfer
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ISBN10: 3476025721
ISBN13: 9783476025722
Publisher: J.B. Metzler
Published: Dec 15 2016
Pages: 236
Weight: 1.49
Height: 0.95 Width: 8.33 Depth: 9.74
Language: German
ISBN13: 9783476025722
Publisher: J.B. Metzler
Published: Dec 15 2016
Pages: 236
Weight: 1.49
Height: 0.95 Width: 8.33 Depth: 9.74
Language: German
Im Zuge der kulturellen und wirtschaftlichen Globalisierung kommt der Aneignung sowie der Erforschung und Vermittlung interkultureller Kompetenzen eine gro e Bedeutung zu. Auch auf dem Arbeitsmarkt wird diese Schlüsselqualifikation in zunehmendem Ma e vorausgesetzt und nachgefragt. Diese Einführung informiert über Konzeptionen, Problembereiche, Methoden, Theorieansätze sowie zentrale Begriffe der Interkulturellen Kommunikation und bietet zahlreiche anschauliche Beispiele. Der Autor analysiert Interaktionssituationen (beim Lernen, in der Wirtschaft und in multikulturellen Gesellschaften) und beschreibt als weitere Schwerpunkte Kulturtransfer (in den Medien und der Werbung) sowie Fremdwahrnehmungsprozesse (Stereotypenbildung, Vorurteilsstrukturen etc.). Die vierte Auflage wurde durchgehend aktualisiert. Erweitert wurden die Abschnitte zum interkulturellen Lernen, zu Teambildung und Personalmanagement, zur Interkulturellen Kommunikation in Organisationen sowie zu Migration und Integration.
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Lüsebrink, Hans-Jürgen
Interkulturelle Kommunikation: Interaktion, Fremdwahrnehmung, Kulturtransfer
Lüsebrink, Hans-Jürgen
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