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Die Interaktive Hervorbringung Von Kreativitaet: Eine Interaktionslinguistische Perspektive Auf Kreativitaet in Werbeagenturen
Paperback
Series: Sprache in Kommunikation Und Medien, Book 17
Foreign Language GeneralGeneral ReferenceGeneral Political Science
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ISBN13: 9783034347716
Publisher: Peter Lang Group Ag, International Academic P
Published: May 31 2024
Pages: 434
Weight: 1.54
Language: German
Im Zeitalter der digitalen Automatisierung wird Kreativität die Gesellschaft von morgen entscheidend gestalten. Dennoch sind empirische Ansätze, welche die tagtägliche Herbeiführung, Verhandlung und Förderung von Kreativität untersuchen, bislang rar. Dieses Buch liefert einen interaktionslinguistischen Beitrag zum Phänomen der Kreativität und bildet die Analyse von über 550 Stunden Videomaterial von nicht elizitierten, kollaborativen Konstellationen in Werbeagenturen ab. Der Autor entwickelt in seiner Studie eine induktive, interaktionslinguistisch anschlussfähige Definition von Kreativität sowie ein makrostrukturelles Modell der Aushandlungs- und Zuschreibungsprozesse von Kreativität. Dadurch ermöglicht das Buch nicht nur einen einzigartigen Einblick in die Prozesse der Kreativwirtschaft, sondern bietet durch seinen in der multimodalen Interaktionsanalyse verorteten methodischen Zugang auch zahlreiche Anknüpfungspunkte für weitere Forschungsvorhaben.
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