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Handbuch Regierungs-PR: Öffentlichkeitsarbeit Von Bundesregierungen Und Deren Beratern
Paperback
General ReferenceGeneral Political ScienceGeneral Sociology
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ISBN10: 3531151924
ISBN13: 9783531151922
Publisher: Vs Verlag Fur Sozialwissenschaften
Published: Oct 26 2006
Pages: 492
Weight: 1.74
Height: 1.01 Width: 6.69 Depth: 9.61
Language: German
ISBN13: 9783531151922
Publisher: Vs Verlag Fur Sozialwissenschaften
Published: Oct 26 2006
Pages: 492
Weight: 1.74
Height: 1.01 Width: 6.69 Depth: 9.61
Language: German
Das erste umfassende Handbuch über die Öffentlichkeitsarbeit von Bundesregierungen und deren Beratern lässt hochrangige Vertreter und Experten aus Politik, PR, Wissenschaft, Journalismus und Recht zu Wort kommen. Die Facetten der regierungsnahen, strategischen Politikvermittlung werden in einem Grundlagen- und Praxisteil beleuchtet. Veranschaulicht durch konkrete Beispiele beschreiben die 30 Autoren dabei auch die Möglichkeiten und Grenzen der Regierungskommunikation. Den bislang nur sporadischen Einzelaufsätzen und journalistischen Beiträgen zu Teilaspekten dieses Themenbereiches tritt mit diesem Handbuch endlich ein fundiertes Überblickswerk entgegen.
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