Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Geschlechtsdiskriminierende Wirtschaftswerbung: Zur Rechtmassigkeit Eines Verbots Geschlechtsdiskriminierender Werbung Im Uwg

Geschlechtsdiskriminierende Wirtschaftswerbung: Zur Rechtmassigkeit Eines Verbots Geschlechtsdiskriminierender Werbung Im Uwg

Volzmann, Berit

Paperback

General Law

Currently unavailable to order

ISBN10: 3848718499
ISBN13: 9783848718498
Publisher: Nomos Verlagsgesellschaft
Published: Jan 6 2015
Pages: 327
Language: German
Since the 1970s sexism in advertising has been the subject of many political and social discourses as well as the reason for social-scientific research. For the first time, the problem is analysed thoroughly in its legal dimensions. Based on social-scientific research and a critical analysis of the efficiency of the German Advertising Standards Authority the examination of the German constitutional law reveals in which regards gender-discriminating advertising violates constitutional rights and to what extent a legal prohibition of such advertising would be justified. Following a subsumption under European law the author analyses if the German UWG (Act Against Unfair Competition) is a possible instrument of regulation to ensure protection against gender discriminating advertising. The author substantiates that the UWG is to be interpreted value-related and assigns the constitutional assessments to the unfair competition law. The thesis concludes with a suggestion for a norm that contains the prohibition of gender-discriminating advertising to be implemented in the UWG.

Also in

General Law

View All