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Geschäftsmodelle Digitaler Zwillinge: Hmd Best Paper Award 2018
Paperback
Series: Essentials
Business GeneralGeneral ComputersNetworking
ISBN13: 9783658283520
Publisher: Springer Vieweg
Published: Nov 20 2019
Pages: 29
Weight: 0.14
Height: 0.09 Width: 5.83 Depth: 8.27
Language: German
Der digitale Zwilling lässt sich als intelligentes, digitales Abbild eines realen Produktes oder Prozesses beschreiben. Die Studie untersucht digitale Zwillinge aus einer Geschäftsmodellperspektive. Eine vergleichende Analyse von sechs unterschiedlichen Geschäftsmodellen anhand des Business Model Canvas zeigt deutliche Unterschiede in der Interpretation der Begrifflichkeit des digitalen Zwillings und dessen Verwendung als Geschäftsmodell auf. Die grö te Herausforderung für die Entwicklung digitaler Zwillinge sind fehlende monetäre Argumente und das Überwinden von Schnittstellenproblematiken. Gleichzeitig werden gro e Potenziale im Business to Business-Bereich (B2B) und mittelfristig auch im Business to Customer-Bereich (B2C) erwartet.
Prof. Dr. Steffi Haag ist Juniorprofessorin für Wirtschaftsinformatik an der Friedrich-Alexander-Universität Erlangen-Nürnberg.
Prof. Dr. Alexander Benlian ist Professor für Wirtschaftsinformatik & E-Services an der Technischen Universität Darmstadt.
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