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Generation Y und Z: Charakteristika, Werte, Arbeitsansprüche und Strategien zur Mitarbeiterbindung: Praktische Tipps und Korrelationsanalysen anhand e
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ISBN10: 3734781892
ISBN13: 9783734781896
Publisher: Bod - Books on Demand
Published: Apr 9 2015
Pages: 102
Weight: 0.58
Height: 0.21 Width: 8.27 Depth: 11.69
Language: German
ISBN13: 9783734781896
Publisher: Bod - Books on Demand
Published: Apr 9 2015
Pages: 102
Weight: 0.58
Height: 0.21 Width: 8.27 Depth: 11.69
Language: German
Das Hauptziel dieser Arbeit ist es, Strategien zu identifizieren, die ein Organisationales Commitment (OC) der beiden Generationen Y und Z in der Kälte-Klima-Branche ermöglichen. Daher befasst sich die Arbeit zu Beginn mit der Analyse des Kälte-Klima-Handwerks, um einen möglichen gegenwärtigen und zukünftigen Fachkräfteengpass zu ermitteln. Anhand von z. B. sinkenden Azubizahlen, hohen Abwanderungen in die Industrie und steigenden Qualifikationsanforderungen ergibt sich bereits heute ein Nachfrageüberhang an Fachkräften in der Kälte-Klima-Technik. Im Verlauf einer breiten empirischen Online-Umfrage mit 266 Teilnehmern aus dem Kälte-Klima Fachbereich werden Zusammenhangshypothesen mittels Korrelationsanalysen überprüft. Dadurch werden signifikante Zusammenhänge zwischen materiellen bzw. immateriellen Anreizen und dem OC für die Strategiegestaltung in den Unternehmen hervorgebracht. Weitere Strategiemöglichkeiten für die Unternehmen liefern ebenfalls Analysen, welche die Zielgruppen der Generationen Y und Z nach dem Geschlecht sowie dem Bildungsstatus differenzieren. Durch eine zusätzliche differenzierte Analyse des OC konnten weitere Erkenntnisse über die Bindungsformen gefunden werden
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