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Fernsehjournalismus Und Die Wissenschaften
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ISBN10: 3531121863
ISBN13: 9783531121864
Publisher: Springer Nature
Published: Jan 1 1990
Pages: 294
Weight: 0.89
Height: 0.63 Width: 6.00 Depth: 9.00
Language: German
ISBN13: 9783531121864
Publisher: Springer Nature
Published: Jan 1 1990
Pages: 294
Weight: 0.89
Height: 0.63 Width: 6.00 Depth: 9.00
Language: German
Audio-Vision theoretisch und praktisch zwischen Elfenbeinturm und blindem Pragmatismus: Auf der einen Seite ermöglichen die empirischen Forschungen zum Infotainment mit Fernsehen zunehmend die praktische Optimierung von Programmplanung und Programmpraxis. Auf der anderen Seite benötigen die Programmanbieter verlässliche Daten und Instrumente für ihre zukünftigen Produkte, gerade wenn diese informieren und unterhalten sollen. Dieser Sammelband dokumentiert die Überlegungen sowohl der Wissenschaftler wie auch der Praktiker und skizziert zukünftige Kooperationsmöglichkeiten zwischen empirischer Medienwissenschaft und Programm-Produktion.
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