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Erfolgsfaktoren Deutsch-Russischer Gemeinschaftsunternehmen: Aktueller Stand Und Entwicklungstendenzen
Paperback
EconomicsManagementGeneral Political Science
ISBN13: 9783658082161
Publisher: Springer Gabler
Published: Dec 10 2014
Pages: 276
Weight: 0.88
Height: 0.68 Width: 5.83 Depth: 8.27
Language: German
Maria Knüttel zeigt mit ihrem Buch Wege auf, Barrieren für deutsche Unternehmen zu verringern, um den russischen Markt langfristig für sie zu öffnen sowie die Kommunikation und Geschäftsbeziehungen zwischen Unternehmen beider Länder zu erleichtern. Der Reformprozess in Russland macht den Absatzmarkt für ausländische Unternehmen sehr attraktiv. Die Autorin liefert eine Analyse der Erfolgsfaktoren deutsch-russischer Gemeinschaftsunternehmen. Dabei liegt ihr Fokus auf der Erforschung externer (umfeldbezogener) und interner (unternehmensbezogener) Erfolgsfaktoren.
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