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E-Commerce Und Datenschutzrecht Im Konflikt: Hmd Best Paper Award 2015
Paperback
Series: Essentials
ISBN13: 9783658141608
Publisher: Springer Vieweg
Published: Nov 3 2016
Pages: 17
Weight: 0.11
Height: 0.06 Width: 5.83 Depth: 8.27
Language: German
Patricia Lotz behandelt Rechtsfragen zum Einsatz moderner Marketingformen und gibt einen ersten Überblick über die Fallstricke, die sich dem E-Commerce in Zukunft vor allem im Bereich des Datenschutzes stellen werden. Die Autorin zeigt gleichzeitig mögliche Lösungswege auf. Aus rechtlicher Sicht bespricht sie Webtracking, Geolokalisierung und Social Plugins. Zudem gibt sie eine Übersicht über die Integration von E-Payment-Lösungen.
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