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E-Commerce im Bankbereich
Hardcover
Series: Schriften Zum Europäischen Und Internationalen Privat-, Bank, Book 19
ISBN13: 9783899493962
Publisher: De Gruyter
Published: Jun 18 2007
Pages: 388
Weight: 1.59
Height: 0.88 Width: 6.14 Depth: 9.21
Language: German
E-Commerce ist ein Phänomen, das die gesamte Wirtschaft durchzieht. Seine rasante Entwicklung und die wachsende Bedeutung des Internet haben zu grundlegenden Veränderungen im gesamten Dienstleistungssektor geführt. Dies gilt insbesondere für Finanzdienstleistungen. Banken sind zunehmend mit einer veränderten Wettbewerbssituation konfrontiert, in der die Frage der Kundenbindung vehement an Bedeutung gewinnt. Die Zahl derer, die ihre Finanzgeschäfte online erledigen möchten, steigt kontinuierlich.
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