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Diplomatisches Protokoll versus Corporate Protocol: Das internationale diplomatische Protokoll im Vergleich zum Protokoll in Unternehmen. Eine Analyse
Hardcover
General Political ScienceInternational Relations
ISBN13: 9783631722954
Publisher: Peter Lang
Published: Jul 31 2017
Pages: 288
Weight: 1.10
Height: 0.69 Width: 5.83 Depth: 8.27
Language: German
Im Fokus der Studie steht die Anwendung von protokollarischen Gepflogenheiten in Unternehmen. Sie widmet sich der institutionellen Komposition von Ordnungen, die sich in der Politik sowie darüber hinaus in anderen Bereichen der Gesellschaft widerspiegeln. Thematisch bewegt sich die Analyse im disziplinenübergreifenden Dreieck aus internationaler Diplomatie, Politischer Theorie und Unternehmenskommunikation bzw. -repräsentation.
Die Untersuchung entwickelt eine umfassende Definition von Protokoll und zeigt auf, inwieweit das Protokoll in global agierenden Wirtschaftsunternehmen mit dem internationalen diplomatischen Protokoll vergleichbar ist.
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