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Dienstleistungsmodellierung: Methoden, Werkzeuge Und Branchenlösungen
Hardcover
ManagementTechnology & EngineeringGeneral Computers
ISBN13: 9783790820980
Publisher: Physica-Verlag
Published: Oct 17 2008
Pages: 190
Weight: 0.90
Height: 0.70 Width: 6.30 Depth: 9.40
Language: German
Dem gestiegenen Wettbewerbsdruck begegnen Unternehmen - au er durch Rationalisierungs- und Differenzierungsma nahmen - vor allem durch Kundenbindung. Eine zentrale Rolle spielt hierbei die Ausweitung und kundenindividuelle Gestaltung von Dienstleistungsangeboten. Der Band gibt einen Überblick über Methoden für eine modellbasierte Entwicklung und kontinuierliche Verbesserung von Dienstleistungen. Anhand zahlreicher Beispiele aus unterschiedlichen Branchen werden alle Lebenszyklusphasen von Dienstleistungen betrachtet.
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