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Crossmedialität Im Journalismus Und in Der Unternehmenskommunikation
Paperback
MarketingWriting InstructionGeneral Sociology
ISBN13: 9783658217433
Publisher: Springer vs
Published: Jul 6 2018
Pages: 290
Weight: 0.79
Height: 0.62 Width: 5.83 Depth: 8.27
Language: German
Crossmedialität ‒ das Kreuzen der Medien ‒ ist einer der gro en Trends im Journalismus und in der Unternehmenskommunikation. Inhalte werden über mehrere Plattformen publiziert, Organisation, Planung, Recherche und Qualitätssicherung passen sich an. Medienkonvergenz wird von einem theoretischen Konzept zur Medienpraxis. Dieser Band beschreibt den crossmedialen Wandel und erfasst dessen Stand. Dies erfolgt sowohl auf theoretischer als auch auf empirischer Ebene. Zudem werden die Auswirkungen des crossmedialen Wandels auf die Rezeption von Medien empirisch beschrieben und Konzepte dargestellt.
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