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City-Center: Erfolgsfaktoren innerstädtischer Einkaufszentren
Paperback
MarketingGeneral Political Science
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ISBN10: 3824400537
ISBN13: 9783824400539
Publisher: Springer Nature
Published: Jan 1 1990
Pages: 376
Weight: 1.16
Height: 0.78 Width: 6.14 Depth: 9.21
Language: German
ISBN13: 9783824400539
Publisher: Springer Nature
Published: Jan 1 1990
Pages: 376
Weight: 1.16
Height: 0.78 Width: 6.14 Depth: 9.21
Language: German
A Einleitung.- 1. Kapitel: Grundlagen.- B Das innerstädtische Einkaufszentrum als Standortagglomeration innerhalb der City.- 2. Kapitel: Begriffsbestimmung und Typologie.- 3. Kapitel: Die Entwicklung der City-Center in Deutschland.- 4. Kapitel: Das City-Center als Funktionsträger.- 5. Kapitel: Die Angebotskompetenz als Grundlage der Angebotsdimensionierung.- C Die Angebotsdimensionierung der City-Center.- 6. Kapitel: Die Grundlagen der Untersuchung.- 7. Kapitel: Die Attraktivitätsfaktoren - Die Grundlage der Kompetenz.- 8. Kapitel: Die Angebotsstruktur - Die Kompetenz nach Warengruppen- und Dienstleistungsangebot.- 9. Kapitel: Die Kompetenz durch Auswahl.- 10. Kapitel: Die Kompetenz durch Grö e.- D Zusammenfassung.- 11. Kapitel: Abschlie ende Betrachtungen zum City-Center.- Fragebogen zur Untersuchung.
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