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Blogs: wirksame Marketinginstrumente für soziale Medien?
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ISBN10: 6207931955
ISBN13: 9786207931958
Publisher: Verlag Unser Wissen
Published: Aug 25 2024
Pages: 100
Weight: 0.35
Height: 0.24 Width: 6.00 Depth: 9.00
Language: German
ISBN13: 9786207931958
Publisher: Verlag Unser Wissen
Published: Aug 25 2024
Pages: 100
Weight: 0.35
Height: 0.24 Width: 6.00 Depth: 9.00
Language: German
Diese Forschungsarbeit untersuchte die Wirksamkeit von Blogs als Social-Media-Marketing-Instrumente und untersuchte gleichzeitig den Einfluss eines Bloggers auf die Kaufgewohnheiten seiner Leser. Bei der Untersuchung der Beziehungen zwischen allen Beteiligten eines Blogs (Leser, Blogger und Marken) wurde festgestellt, dass Blogger einen enormen Einfluss auf die Kaufgewohnheiten ihrer Leser haben, da das Vertrauen und die Glaubwürdigkeit der Blogger die Leser zum Kauf von Waren veranlasst. Es wurde festgestellt, dass Blogs als Social-Media-Marketing-Instrumente einen wertvollen Effekt auf alle Beteiligten haben; der Leser erhält wahrheitsgemä e Informationen über Waren und Dienstleistungen, die Marke erhält Marketing über den Blog, was zu höheren Umsätzen führt, und der Blogger erhöht seine Leserschaft und gewinnt finanziell.
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