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Aspekte multimodaler Kurzformen: Kurztexte und multimodale Kurzformen im oeffentlichen Raum
Hardcover
Series: Studien Zur Text- Und Diskursforschung, Book 26
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ISBN10: 363182503X
ISBN13: 9783631825037
Publisher: Peter Lang Gmbh, Internationaler Verlag Der W
Published: Mar 30 2021
Pages: 232
Weight: 0.95
Height: 0.56 Width: 5.83 Depth: 8.27
Language: German
ISBN13: 9783631825037
Publisher: Peter Lang Gmbh, Internationaler Verlag Der W
Published: Mar 30 2021
Pages: 232
Weight: 0.95
Height: 0.56 Width: 5.83 Depth: 8.27
Language: German
Kürze und Multimodalität sind Charakteristika sowohl historischer als auch zeitgenössischer Kurztexte, die in den Beiträgen dieses Bandes im Hinblick auf grammatisch-syntaktische und pragmatische Erscheinungen analysiert werden. Im Fokus stehen Phänomene der Informationsstrukturierung, Intertextualität und Bild-Text-Beziehungen wie auch andere Aspekte wie Wortspiel, Nicht-Gesagtes oder Code-Switching. Ebenso gro e Bandbreite weisen die untersuchten Kurztexte und -formen auf: Politische Slogans, Demosprüche, Hashtags und Memes, Titelseiten, Leads und Vorspanntexte, Werbetexte, Bildunterschriften und Filmplakate, Stammbucheinträge und Haussprüche.
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