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Arzt- Und Klinikwerberecht: Aktuelle Werbechancen Für Arzt Und Klinik
Paperback
Series: MedR Schriftenreihe Medizinrecht
ISBN13: 9783540407805
Publisher: Springer
Published: Sep 9 2003
Pages: 403
Weight: 1.31
Height: 0.87 Width: 6.14 Depth: 9.21
Language: German
Die Marketingmöglichkeiten im Klinikbereich werden eingehend untersucht und sowohl systematisch als auch anhand von aktuellen Urteilen verständlich aufbereitet. Durch die Darstellung zahlreicher von der Rechtsprechung bereits entschiedener Einzelkonstellationen wird der derzeit erreichte Liberalisierungsstand nachgezeichnet und Entscheidungsträger im Gesundheitswesen ermutigt, die ihnen zustehenden Werbemöglichkeiten zu nutzen.
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