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Apple Junkies: Was die Anderen nicht verstehen wollen
Hardcover
Historical FiguresGeneral Science
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ISBN10: 3347215834
ISBN13: 9783347215832
Publisher: Tredition Gmbh
Published: May 6 2021
Pages: 232
Weight: 1.37
Height: 0.56 Width: 7.00 Depth: 10.00
Language: German
ISBN13: 9783347215832
Publisher: Tredition Gmbh
Published: May 6 2021
Pages: 232
Weight: 1.37
Height: 0.56 Width: 7.00 Depth: 10.00
Language: German
Dieses Buch beschreibt die persönliche Reise von Chris, angefangen bei seinen ersten Berührungen mit der Computertechnologie au erhalb der Apple-Welt und führt über seine ersten Erlebnisse mit Apple zu den Momenten, die ihn Schritt für Schritt zu einem wahren Apple-Junkie werden lie en. Im Zentrum steht die persönliche Sicht eines Verbrauchers, der sich selbst die Frage stellt, was das wahre Erfolgsgeheimnis von Apple ist, warum es zu einem der populärsten Unternehmen unserer Zeit wurde und weshalb die Apple-Konkurrenz immer nur hinterherläuft. Entlang ausgewählter Produkte beschreibt der Autor, wie Apple es schafft, dieses magische Gefühl zu kreieren, wenn der Nutzer ein Apple-Produkt sieht, fühlt und erlebt. Der Autor zeigt jedoch auch bestehende Sichtweisen eingefleischter Apple-Gegner auf und beleuchtet Irrwege des Unternehmens. Er stellt sich in diesem Zusammenhang dem wohl schwerwiegendsten Vorwurf, wonach Apple keine Innovationen mehr bringe. Dabei macht er deutlich, welche unternehmerischen Voraussetzungen, aber auch persönlichen Überzeugungen von Entscheidern wahre Innovationen bedingen. Schlie lich wagt der Autor einen Blick in Apples Zukunft unter der Leitung von Tim Cook und skizziert unter Einsatz seiner iGlaskugel, wohin die technische Entwicklung einzelner Produkte gehen wird.
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