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Abenteuerbotschaft: Wirtschaftskommunikation 2009-2010
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ISBN10: 383294754X
ISBN13: 9783832947545
Publisher: Nomos Verlagsgesellschaft
Published: Jun 9 2009
Pages: 364
Language: German
ISBN13: 9783832947545
Publisher: Nomos Verlagsgesellschaft
Published: Jun 9 2009
Pages: 364
Language: German
Der Deutsche Preis fur Wirtschaftskommunikation (DPWK) wird seit 2001 jahrlich von Studierenden der Hochschule fur Technik und Wirtschaft (HTW) Berlin fur die beste deutsche Unternehmenskommunikation verliehen. Jedes Jahr setzt sich eine unabhangige, akademische Jury bestehend aus Studierenden der Studiengange Wirtschaftskommunikation und Kommunikationsdesign der HTW, intensiv mit allen eingereichten Kommunikationskonzepten auseinander. Die Kommunikationsmaanahmen aller Finalisten werden im traditionell zur Preisverleihung erscheinenden DPWK Jahrbuch festgehalten und ausfuhrlich beschrieben. Eine Innovation besteht in diesem Jahr im zweigeteilten Jahrbuch. Informationen rund um den DPWK und alle Finalistenkonzepte gibt es im ersten Teil. Der zweite Teil enthalt Fachartikel namhafter Autoren zum diesjahrigen DPWK Fachtagungsthema Reputation Management.
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