Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Gender, Branding, and the Modern Music Industry: The Social Construction of Female Popular Music Stars

Gender, Branding, and the Modern Music Industry: The Social Construction of Female Popular Music Stars

Lieb, Kristin

Paperback

General SociologyMusic BusinessPop/Rock

ISBN10: 1138064165
ISBN13: 9781138064164
Publisher: Routledge
Published: Jan 24 2018
Pages: 266
Weight: 0.88
Height: 0.62 Width: 6.00 Depth: 9.00
Language: English

Gender, Branding, and the Modern Music Industry combines interview data with music industry professionals with theoretical frameworks from sociology, mass communication, and marketing to explain and explore the gender differences female artists experience.

This book provides a rare lens on the rigid packaging process that transforms female artists of various genres into female pop stars. Stars--and the industry power brokers who make their fortunes--have learned to prioritize sexual attractiveness over talent as they fight a crowded field for movie deals, magazine covers, and fashion lines, let alone record deals. This focus on the female pop star's body as her core asset has resigned many women to being short term brands, positioned to earn as much money as possible before burning out or aging ungracefully. This book, which includes interview data from music industry insiders, explores the sociological forces that drive women into these tired representations, and the ramifications for the greater social world.

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