Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Gender and the language of Advertising

Gender and the language of Advertising

Chafai, Habiba

Paperback

AccountingPoverty & Social Work

ISBN10: 3639233328
ISBN13: 9783639233322
Publisher: Blues Kids Of Amer
Published: Feb 12 2010
Pages: 108
Weight: 0.37
Height: 0.26 Width: 6.00 Depth: 9.00
Language: English
Gender portrayals have known significant changes in print advertising over the last decades, but gender stereotypes remain widely controversial in the world of advertising nowadays. The verbal and visual language of advertising may reflect a nation's culture, customs and the ways in which men and women think and interact. Therefore, one of the main objectives of this study is to understand how advertisements affect and influence the culturally gendered stereotypes so as to satisfy the norms of a society. More specifically, it seeks to analyse how England and Morocco portray women in the media as compared to men. Besides, it aims at showing how advertisements have an impact on women's decisions and choices, and how this impact is mirrored in the social, cultural and economic life. To achieve these purposes, it will be necessary to analyse women's position in relation to the religious, social, cultural and economic contexts in both societies, and also discuss the language of gender and how women and men are addressed and use language.

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